Web Metrics: Proven Methods For Measuring Web Site Success
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Web Metrics: Proven Methods for Measuring Web Site Success There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.ulliJim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5)liExplains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experienceliCompanion Web site contains links to online tools, resources, and white papers/ulAcknowledgments.brbrAbout the Author.brbrThe Web Is Great: Get Over It, Get on With It.brbrMeasuring Measurement.brbrRaising the Flag, Convincing the Boss.brbrWeb Measurement Standards.brbrSawing Logs.brbrHow Good Are You at Making Noise?brbrHow Good Are You at Buying Noise?brbrMeasuring Web Site Performance: The Need for Speed.brbrCalculating the Caliber of Content.brbrWell-Marked Trails: Measuring Web Site Navigation.brbrCalculating Conversion.brbrMaximizing Customer Information: The Personalization Continuum.brbrMeasuring the Value of Online Customer Service.brbrField Studies.brbrMaking It Work by Bringing It All Together.brbrAppendix: How Interactive Ads Are Delivered and Measurement Implication.brbrIndex….A great book which actually manages to make a boring subject worth reading about… (IInternet News Bulletin/I, 18 September 2002)p…if the book had been published earlier, perhaps there would have been less fallout from the dot.com bubble bursting… (www. Suchmaschinen Optimierung (German), 17 September 2002)p…innovative…provides you with everything you need to know to measure your online business strategy… (www. Software Pro, 18 September 2002)p…a useful book…u@4áG®záÿ¾Ûˆ |
