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Million Dollar Website The only guide for the small business owner to create a revenue-enhancing website that lets them compete with the “big boys.â€Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another “graphic design for the web†book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on:• Enhancing brand awareness• Creating graphic designs that keep customers engaged and not confused• Writing web-savvy content• Capitalizing on user feedback• Making the most of search engine optimization• Using blogs and social networking sites to increase traffic and get the word out |
