Cheap Web Tricks! Build and Promote a Successful Web-Site Without Spen For individuals and entrepeneurs who are unwilling or unable to spend money on setting up a Website, this guide shows how to make a great looking site without a lot of hassle or money. 20 illustrations.Build a killer Web site guaranteed to capture attention using free and low-cost tools found on the Internet--with help from this expert resource. This practical guide will direct you to all sorts of handy programs and … [Read more...]

Web Metrics: Proven Methods for Measuring Web Site Success There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.ulliJim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5)liExplains the … [Read more...]

Millions of people invest their time, their money, and their dreams into building a Web site each year. But many are still waiting for the traffic -- and the income -- they were sure would follow.PThe problem is: How will customers find one Web site in a World Wide Web crowded with over 100 million Web sites? Studies show that most Web surfers turn to the major search engines for help in locating products and services of interest. However, sites not listed in the top 10, 20, or 30 in the search … [Read more...]

101 Ways to Promote Your Web Site This comprehensive, hands-on, step-by-step guide is guaranteed to attract more potential consumers to any given website. With hundreds of proven tips, tools, and techniques, this freshly updated edition provides the latest Web 2.0 trends and techniques such as RSS, blogs, podcasting, and mobile marketing. Entrepreneurs, corporate marketing managers, small business owners, consultants, webmasters, individuals, new media professionals, and website designers will … [Read more...]

101 Ways to Promote Your Real Estate Web Site An increasing number of real estate buyers and sellers are making the Web their first destination, so getting more of them to stop at an agency’s or individual agent’s site can mean thousands of dollars in commissions. The proven e-mail, linking, and online advertising techniques provided will increase initial visitor traffic to any real estate website and keep buyers and sellers returning again and again. In addition, real estate … [Read more...]

101 Ways to Promote Your Tourism Business Web Site Full of practical, proven techniques and step-by-step strategies, this informative resource teaches internet tourism businesses how to attract visitors and convert them into paying customers. With a design that allows each chapter to stand on its own, the book provides easy and immediate implementation for a variety of promotion strategies, including those geared for bed and breakfasts, campgrounds, and theme parks. By learning to utilize … [Read more...]

Building Web Sites All-in-One Desk Reference For Dummies® From idea to online, your key to great-looking Web sitesYour one-stop guide to building a user-friendly site with professional flairWhether you're building a site to keep in touch with others, sell products, or promote a cause, you want to make sure yours stands out in the crowd. This handy reference shows you how to design an accessible site, create graphics and navigation menus, build forms, insert sound and video, and keep your … [Read more...]

Creating Cool Web Sites * Walks readers through the process of creating a basic Web site from scratch using HMTL, the basis for billions of Web pages, and then jazzing it up with advanced techniques from the author's award-winning sites* This updated edition features new material that shows readers how to attract visitors to a site and keep them there, including new JavaScript examples and coverage of cascading style sheets and XHTML, technologies that make building successful Web sites even … [Read more...]

Do-It-Yourself Web Sites For Dummies Have you ever looked at a Web site and wondered, "How did they do that?" It seems everyone has a Web site these days. Families use them to swap information and share photos; churches and clubs use them to keep their members informed. And if you have a bus   … [Read more...]

Building Flash® Web Sites For Dummies® Flash is today’s most popular Web animation software, and it’s increasingly being used as a full-fledged Web design tool, especially on multimedia sites One of the only books devoted entirely to using Flash in Web site design–perfect for designers who want to create a Flash Web site from scratch or to upgrade an existing site using Flash effects Organized to follow the typical workflow of a Web design project, the book shows how … [Read more...]