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Web Metrics: Proven Methods For Measuring Web Site Success
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Web Metrics: Proven Methods for Measuring Web Site Success There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.ulliJim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5)liExplains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experienceliCompanion Web site contains links to online tools, resources, and white papers/ulAcknowledgments.brbrAbout the Author.brbrThe Web Is Great: Get Over It, Get on With It.brbrMeasuring Measurement.brbrRaising the Flag, Convincing the Boss.brbrWeb Measurement Standards.brbrSawing Logs.brbrHow Good Are You at Making Noise?brbrHow Good Are You at Buying Noise?brbrMeasuring Web Site Performance: The Need for Speed.brbrCalculating the Caliber of Content.brbrWell-Marked Trails: Measuring Web Site Navigation.brbrCalculating Conversion.brbrMaximizing Customer Information: The Personalization Continuum.brbrMeasuring the Value of Online Customer Service.brbrField Studies.brbrMaking It Work by Bringing It All Together.brbrAppendix: How Interactive Ads Are Delivered and Measurement Implication.brbrIndex….A great book which actually manages to make a boring subject worth reading about… (IInternet News Bulletin/I, 18 September 2002)p…if the book had been published earlier, perhaps there would have been less fallout from the dot.com bubble bursting… (www. Suchmaschinen Optimierung (German), 17 September 2002)p…innovative…provides you with everything you need to know to measure your online business strategy… (www. Software Pro, 18 September 2002)p…a useful book…u@4áG®záÿ¾Ûˆ |
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Streetwise Maximize Web Site Traffic: Build Web Site Traffic Fast And Free
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Millions of people invest their time, their money, and their dreams into building a Web site each year. But many are still waiting for the traffic — and the income — they were sure would follow.PThe problem is: How will customers find one Web site in a World Wide Web crowded with over 100 million Web sites? Studies show that most Web surfers turn to the major search engines for help in locating products and services of interest. However, sites not listed in the top 10, 20, or 30 in the search results are left behind.PGetting consistently high rankings in the most important engines has remained a well-kept secret — until now! This book shows readers how to put the power of the search engines to work for their business — marketing their sites 24 hours a day, every day, at no cost, with such tricks as: BR– Simple word and code changes that will help the search engine spiders do their job and can push a home page to the top of the rankingsBR– Step-by-step directions for building extra doorways to sites that will boost trafficBR– How various aspects of Web site design help or hinder the quest for high rankings |
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101 Ways To Promote Your Web Site
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101 Ways to Promote Your Web Site This comprehensive, hands-on, step-by-step guide is guaranteed to attract more potential consumers to any given website. With hundreds of proven tips, tools, and techniques, this freshly updated edition provides the latest Web 2.0 trends and techniques such as RSS, blogs, podcasting, and mobile marketing. Entrepreneurs, corporate marketing managers, small business owners, consultants, webmasters, individuals, new media professionals, and website designers will find this guidebook invaluable for developing online strategies. A personal password is also included for accessing the companion website, which provides up-to-the-minute internet marketing news and expanded information. From optimizing websites for search engines and incorporating dynamite public relations strategies to offline promotion and ensuring customer satisfaction, this handbook and website combined are unbeatable for helpful online promotional resources. |
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101 Ways To Promote Your Real Estate Web Site
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101 Ways to Promote Your Real Estate Web Site An increasing number of real estate buyers and sellers are making the Web their first destination, so getting more of them to stop at an agency’s or individual agent’s site can mean thousands of dollars in commissions. The proven e-mail, linking, and online advertising techniques provided will increase initial visitor traffic to any real estate website and keep buyers and sellers returning again and again. In addition, real estate agents and office managers can use the templates, checklists, and forms included to make their website an important and effective selling tool. |
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101 Ways To Promote Your Tourism Business Web Site
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101 Ways to Promote Your Tourism Business Web Site Full of practical, proven techniques and step-by-step strategies, this informative resource teaches internet tourism businesses how to attract visitors and convert them into paying customers. With a design that allows each chapter to stand on its own, the book provides easy and immediate implementation for a variety of promotion strategies, including those geared for bed and breakfasts, campgrounds, and theme parks. By learning to utilize industry-specific internet newsgroups and mailing lists, businesses can target their customers, examine advertising techniques of their competitors, and ensure consistent visibility on the Web. Tips on updating, revisiting, and rethinking a business’s online presence round out the advice, ensuring that potential and existing clients keep coming back. |
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Building Web Sites All-In-One Desk Reference For Dummies
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Building Web Sites All-in-One Desk Reference For Dummies® From idea to online, your key to great-looking Web sitesYour one-stop guide to building a user-friendly site with professional flairWhether you’re building a site to keep in touch with others, sell products, or promote a cause, you want to make sure yours stands out in the crowd. This handy reference shows you how to design an accessible site, create graphics and navigation menus, build forms, insert sound and video, and keep your visitors coming back for more.Discover how toPlan, maintain, and promote a Web siteDesign with users in mindWork with HTML and CSSOptimize graphic elements for the WebBuild your site with e-commerce functionality |
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Creating Cool Web Sites
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Creating Cool Web Sites * Walks readers through the process of creating a basic Web site from scratch using HMTL, the basis for billions of Web pages, and then jazzing it up with advanced techniques from the author’s award-winning sites* This updated edition features new material that shows readers how to attract visitors to a site and keep them there, including new JavaScript examples and coverage of cascading style sheets and XHTML, technologies that make building successful Web sites even easier* Also features exciting new tips and tricks for beginning and advanced users, as well as more expanded examples and samples for users to incorporate in their own sites* The book moves from basic design and deployment to advanced page layout strategies, showing how to spice up new or existing sites with sound, video, and animation |
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Do-It-Yourself Web Sites For Dummies
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Do-It-Yourself Web Sites For Dummies Have you ever looked at a Web site and wondered, “How did they do that?” It seems everyone has a Web site these days. Families use them to swap information and share photos; churches and clubs use them to keep their members informed. And if you have a bus |
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Building Flash Web Sites For Dummies
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Building Flash® Web Sites For Dummies® Flash is today’s most popular Web animation software, and it’s increasingly being used as a full-fledged Web design tool, especially on multimedia sites One of the only books devoted entirely to using Flash in Web site design–perfect for designers who want to create a Flash Web site from scratch or to upgrade an existing site using Flash effects Organized to follow the typical workflow of a Web design project, the book shows how to apply Flash at each stage Topics covered include creating an interface, using Flash text tools, building buttons and bars for navigation, adding animated objects (including movies), creating interactive features with ActionScript, enhancing drop-down menus and other visual elements, adding e-commerce features, and using ”eye candy” to enrich the user experience |
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