Wordpress Plugins are small applications or programs that are designed to extend the functionality of your Wordpress blog. Currently there are more than 8,900 plugins available online at Wordpress.org. Best part is that they are all free for you to download and use on your blog. Installing plugins is very easy, just log in to your admin panel, click on plugins, click add new, then click upload, click browse and select the plugin you downlaoded in zip format and then click install. Once installation is completed make sure you activate the plugin by clicking activate link. Now here are the Ten Plugins you must have:
Sitemap: In simple words, sitemap is a list of all the pages or links on your blog or website. Google and other major search engines use this file to crawl your website, in other words sitemap is the most important file to have on your server in the same directory of your blog. I recommend Wordpress plugin Google XML Sitemap, which will generate a special XML sitemap for you automatically. Click here to visit the plugin page and download Google XML Sitemap.
Spam Filter: If you already have a blog you probably know how many spam comments you get on your blog, fortunately Wordpress comes with a Plugin called Akismat by default, which filters every comment for spam. If you don’t have one you can install Akismat by Clicking Here. If you already have Akismat installed on your blog by default you still need to activate it.
Twitter Post: This plugin posts portion of your blog post on twitter with a link to your blog every time you publish a blog post. Twitter is a good way to bring some readers to your blog, so go signup for a twitter account and link your blog to twitter with this plugin. To download Twitter Post Plugin please click here.
Sociable: This plugin automatically add links to your favorite social bookmarking sites on your posts, pages and in your RSS feed. There are about 99 different social bookmarking sites that you can choose from such as Digg, Facebook, Mixx, Tublr, LinkedIn, Technorati and more for your visitors to bookmark your blog post or page. To get this plugin please click here.
Contact Form: I think every blog should have a contact page for the visitor to contact the blogger. Contact Form 7 is the plugin that can manage multiple contact forms, and is very customizable. To download Contact Form 7 please click here.
Custom Page Extension: Wordpress by default comes with parmalink plugin and you can customize post extension through this, but parmalink does not give you an option to have custom page extension. In order to get custom page extensions to match post extensions such as html, htm etc, you need this plugin. Please click here to download Custom Page Extension Plugin.
WP-Shortstats: In order to track your visitors you need this plugin. Click here to download WP-Shortstats plugin.
Follow Me: This plugin allows you to post a widget on the side of your blog which will allow visitors to click and follow you on twitter. Please click here to download this plugin.
Publish To Facebook: If you have a facebook account you can publish your posts to your facebook directly from your blog. Please click here to download this plugin.
Remote Database Backup: This plugin creates SQL dumps of your wordpress database. You can set this up to email you backup of your blog every day or every week or month. This is a great way to make sure you don’t lose your hard work due to some technical issue. Please click here to download this plugin.
These are the 10 most important plugins that I personally use on my blog. There are lots of other plugins listed on wordpress.org under extend link. If you think you know any plugin that might help the readers of this blog please post it in comment section below. Thank you for visiting this blog and have fun blogging.
I have been blogging since 2008 and the worst part of blogging that I found was blog posting. The way I did all these years was, I write my articles in Open Office writer, copy and paste to note pad and then copy and paste into my blog. That’s lot of work to me at least, but I had no choice and had to do it that way.
While searching for better way, I found Windows Live Writer, a free software from Microsoft for writing and posting blog posts. I immediately downloaded, installed and started using it. I love the way it works, no more copy and pasting plus Windows Live writer comes with lots of helpful tools to format your blog posts, pictures, and videos. Here is how to install and connect Windows Live writer with your Wordpress blog:
First you need to download Windows Live writer and install it on your computer. Here is the link to download “Windows Live Writer”
Once installed follow these simple steps to connect your blog to Windows Live writer:
FTP stands for File Transfer Protocol, which is basically an application that allows the transfer of files between your computer and host server. There are many FTP client applications available online, some are free and others cost. In this article we are going to explore how to setup Wise-FTP client to transfer files between your computer and 1and1 hosting account.
In order to setup FTP client on your computer, you need a user name and password from your 1and1 account and here’s how to setup FTP access:Log in to your 1and1 account
Find a link called “FTP Access” and click on it
Click on “New User”
1and1 automatically generate a 9 digit username
Complete the username by typing in the blank after the dash
Enter Password two times in the space provided
Type in description of your site
Select the directory that you will be uploading files to, from the drop down menu.
Click on Save.
Well, you are done setting up access to your host, we will need this username and password to connect to the server in the next step, so write this down somewhere. Next, we are going to setup FTP client application so it can communicate with your host server.
Wise-FTP: Click on the link to download Wise-FTP client software and install it on your computer. After you complete the installation, follow these steps to connect with your 1and1 web host:
Open your Wise-FTP client software
Click on Connect from the top bar
Click on New Site, and fill in the boxes afterwards:
Profile name: (Type in you site name)
Host name: (this is your domain; yourdomain.com)
Post: FTP
Account: you can leave this blank
User name: (this is the user name that you setup in 1and1 ftp access above)
Password: (this is the password that you setup in 1and1 ftp access above)
Connection type: FTP
Use global proxy configuration (make sure it is checked)
Click on connect.
After you connect to the server you will see four main sections, the top section is called FTP Log, middle left section is Local system, which is your computer files, the middle right section is called Remote System, which are the files on your web server, the bottom section will show the files in transfer. In the middle you will see four arrows that you can use to transfer files or folders between your computer and the server.
If you have any problems, questions, or suggestions please post a comment below.
2 comments - What do you think? Posted by
Aleem Khan -
January 17, 2010 at 12:15 PM
When I first started blogging I used Typepad as my blogging platform, for couple of reasons, one is that I don’t have to worry about finding a web host and second there is nothing to install. You can be up and running in just minutes. If you hate downloading, configuring, installing, then I suggest you visit typepad and start blogging. Here is the link to typepad:
Now, if you don’t mind downloading, configuring, installing, and following simple directions, come on board and lets get started, I will try to make it as simple as it could get.
This guide is to install wordpress on 1and1 web hosting account, which means that there are some specific information’s pertaining to 1and1 control panel. If you are using any other web host you can still follow these steps and check the help section of your web host for specific information’s.
If you don’t have a web hosting account I suggest you sign up with 1and1. I personally have been with 1and1 since 2003 and I highly recommend using them as your host. I have four websites and five blogs hosted on their servers, and I have no complains what so ever about there services. Here is the link to 1and1 web hosting.
Your account at 1and1 comes with a Wordpress blog installed, but is extremely limited in features and options. If you want full options and features of Wordpress, I suggest you to install a latest version of Wordpress. Here is the Wordpress Installation guide, have fun:
Download FTP Client: Your account at 1and1, depending on your plan that you purchased, will allow you to download some free software’s. One of that is Wise-FTP that you can download and install on your computer. Here are the steps to download FTP client:
1.Log in to your account
2.Go to your control panel
3.Scroll down to “software & download and click on it”
4.On the next page click on downloads.
5.Click on the FTP client available to download
6.Once downloaded run it to install on your computer.
1and1 provides this software with some plans, if your plan does not include FTP client download, you can still find FTP programs free by visiting download.com and typing FTP in the search bar. Recommended FTP programs are:
Set up FTP Account: You have to setup your FTP account through control panel in 1and 1 in order for you to enter these information in your FTP client Program. Lets get started.
1.Log in to your 1and1 account
2.Go to your control panel
3.In Basic Settings, click on FTP Account.
4.On the next page click on new user
5.On the next page set a password, this can be any password that’s easy to remember
6.Click OK, you are done setting up FTP account
Connect Using FTP Account: This is the step where you will use the information from previous step to connect your computer to your blog’s root directory, where you will be installing Wordpress later. Lets get started:
1.Run you FTP software, and click on connect.
2.Click on new site or new connection
3.Enter a profile name for your site, may be your blog name
4.Enter host name, this is your domain name at 1and1, example: yourdomain.com
5.Enter username and password from the previous step.
6.Click connect. That’s it you are now connected to your account.
Setup MySQL: MySQL database is where all your contents are going to be stored. In order for your blog to work you have to setup MySQL database for each blog that you are planing to have in your account. Here are the steps to create MySQL database:
1.Login to your 1and1 account
2.Go to control panel
3.Scorll down to Webspace & Access
4.Click on MySQL Administration
5.On the next page click on New Database
6.On the next page enter a description, (I use my blog name as description).
7.Enter a new password in the space provide and click setup
8.Well you just created a MySQL database for your blog.
Download Wordpress & Unzip: Download and unzip Word press, follow these instructions:
1.Create a new folder on your computer, If you like to create multiple blogs make sure you create a new folder for each blog, so you can keep things organized. It is very important to have this folder name same as your blog name. If you blog is called myblog then create a folder called myblog.
2.Click here to download word press
3.After the download is complete unzip the wordpress package.
4.To unzip you just right click the wordpress that you just downloaded and click extract all and follow the directions.
Edit wp-config.php: After you unzip wordpress package follow these steps to edit wp-config.php file. This is the most important part of Wordpress Installation. If you make a mistake here your wordpress blog will not work.
1.Go to wordpress folder you just unziped
2.Right click on the file wp-config.php and click on rename
3.In place of php type txt, so now you have wp-config.txt
4.Right click on wp-config.txt and click on open with notepad or wordpad
5.Once the file is open, scroll down until you see, define(’DB_NAME’, ‘xxxxxxxx’);
6.Now go to your MySQL database that you created back in Setup MySQL step
7.Enter your database name in place of xxxxxxx, make sure you don’t delete any thing else or your blog will get error message.
8.Now enter user name from MySQL where it says define(’DB_USER’, ‘xxxxxx’);
9.Enter the password from MySQL where it says define(’DB_PASSWORD’, ‘xxxxx’);
10.Enter the host from MySQL where it says define(’DB_HOST’, ‘xxxxxxxxx’);
11.Save wp-config.txt
12.Go back to the list in your folder and right click wp-config.txt and click rename
13.This time rename it back to wp-config.php.
Note: if you don’t see file extension such as .php or .txt, click on tools>folder option>view and uncheck where it says hide extensions for known files.
Upload Wordpress: Follow these steps to upload wordpress to your server:
1.Before you upload, login to your account at 1and1
2.In you control panel click on Manage Domains
3.Click on your blogs domain name
4.On the next page click on destination edit
5.Select destination as Home Directory
6.Under Home directory select create new directory
7.In the empty box type in new directory name, I use my blog name as the new directory name.
8.It takes about 10 minutes for this new directory to setup
9.Now fire up your ftp client software
10.Connect to the server, if you have not setup connection please check the instructions above.
11.Once connected you will see two sides on the screen, one is local system those are the files on your computer, on the second side you will see remote system, those are the files on your server.
12.Find the new directory that you just created on the right side or remote system side
13.Then locate the wordpress folder you unzipped in previous steps.
14.It makes easier if your new directory name and the wordpress folder names are same
15.Now just click on upload folder. It takes time to complete the upload depending on your connection speed.
Install Wordpress: In order to install wordpress you type in yourdomain.com/wp-admin/install.php and follow the directions on the screen. Please remember the auto generated password, as you will need this to log in later. Once installed you need to type in yourdomain.com/wp-admin/index.php to log in to your blogs admin area. Make sure you change your password to something you remember later.
Congratulations you are done. If you have any question or need further help please leave a comment below and I will try to help you in any way I can.
10 comments - What do you think? Posted by
Aleem Khan -
December 13, 2009 at 8:34 PM
After the registration of domain name selection of web host is another rational step a user need to consider. Though, finding an ideal host is a daunting task. One can find several companies offering web-hosting services to the clients. While locating keyword web hosting in the search engines one will find more than 100 million outputs!
One cannot deny the fact, for a successful online presence a dependable web hosting is must. Online presence and accessibility of a web site is must. If not, one should remain ready to loose clients and prospects. For an instance, if one compare this with a traditional business.
CATEGORIES OF WEB HOSTING:
One should select a web hosting deal according to his/her site. One cannot fulfill his/her requirements from same hosting deal for a personal web site, web site meant for email newsletter subscription and archives, e-commerce site or web forum. Web hosting can be divided into four prime categories:
1. Virtual (shared) hosting,
2. Dedicated server,
3. Collocation server and
4. Reseller hosting.
Two most applicable hosting are virtual (shared) hosting and dedicated server.
What is Virtual (shared) hosting? It is a condition in which several web sites share one server. It is a low cost hosting because price is divided between several users. One can locate a standard virtual hosting at a rate of $100 a year.
In a Dedicated server hosting company lease the whole web server from a particular web hosting company. The site of web server is the web hosting company. One can opt dedicated server as a suitable option who does not wish to share a server with other web masters. One can find a dedicated server in two forms managed and un-managed. If one talk about managed server, company will take care of all the setups of user’s server. However, in unmanaged server user needs to take care of all these by him/her self. The benefit of this sort of hosting is that one can fully lodge web hosting as per his/her requirements. Moreover, for a site with ample amount of visitors a dedicated server is the only rational choice. Due to higher cost, starting from $100 per month, those companies that know the worth of Internet business generally use it.
One can say that Collocation server is quite identical to dedicated server. Disparity lies in the fact that company doesn’t take the web server on lease. Their own web server is placed in the web hosting company. In addition to it, company has material access to their web server, which is not available while talking about a dedicated server.
If one mention about Reseller hosting it is aimed to those companies only wishes to begin their own web hosting business.
ASPECTS, WHICH ONE NEEDS TO CONSIDER:
There are many factors which a user needs to consider to prevent any future miss happens:
Web space:
Requirement of Web space vary from site to site. Off course, if user requirement is only a web site containing basic information about him/her and his/her work excluding the use of web applications, then space of 50 MB is quite sufficient. However, a complex e-commerce site along with numerous products in one’s database demands a capacity of 1 GB.
Bandwidth:
The term Bandwidth refers to data transferred from user’s web site and that comprise of graphic details, images, banners and files for download. One should have accurate knowledge of Content before going for an amount of bandwidth. When one talks about the majority of sites, bandwidth of 10 GB a month is quite sufficient, though for few other sites like sites related to desktop wallpapers can frequently consumes even hundreds of GB a month.
Up time or visibility:
It symbolizes time articulated in percents displaying the period a site remained online. One should not be cheerful because someone assured him/her to provide say for 98% up time because it is not going to fulfill his/her requirement. One should get at least 99.7% uptime. Believe it or not, it definitely matters.
Email accounts:
Email accounts are an integrated and crucial part of web hosting package. It is quite interesting to know for how much will one get only a so called catch –all forwarding which means that all emails sent to somewhere@mydomain.com will arrive to one’s email address or one can set-up email accounts for several users? Also the thing is for how much? Is it intended for 5, 10, 100 or limitless email accounts? In addition to it, there is no harm to verify whether user get a so-called POP3 email address (“real” email address), web mail or rather both? If one has a POP3 email address then he/she can check his/her emails via favorite email client and web mail facilitate the user to inquire his/her emails at any place demanding just a computer and Internet connection.
Form of Server, tools and control panel:
When one mention the two generally utilized hosting then the name of Unix-based or Windows platform comes first. It matters for the result program languages, databases and scripts that one can apply. When one talks about Unix-based platform, general selection is relayed to PHP language along with MySQL, however, when it comes to Windows platform ASP or ASP.NET language will be along with SQL Server. One should enquire that is database is available with package or not, if yes, then how many? Nowadays, contemporary web site must be database-driven.
Too, one should have full knowledge related to tools coming along with web hosting package, if there is only applications for web statistics, file manager and things it is not an concern issue.
Technical support:
A crucial aspect while selecting a web hosting particularly for a user without having adequate technical skills is technical support. A proper technical support does not take a responsive time more then a day. This is not liable only to selection of web hosting company, but, crucial to any of the company selling products and services, Software Company can be one of the examples.
The coordination of few of the companies is so well thought-out that it takes only 1 hour to give response to user’s queries! Through their source of contact one can predict about the future response. Do the concern company has only email support or also have phone support? Does they provide a toll-free number? Do they offer the facility of trouble-ticket system? Working time is another crucial aspect. What is their strategy of providing technical support is it during working hours only i.e. 9 to 17 or does they provide the facility of 24×7 technical support? An ideal way to detect their professionalism one can create a list of fake queries, drop a line to them and hang around to know their reply time.
Testimonials:
Several web hosting and software companies have this smart way to increase their customer strength. Testimonials section contains the approval of satisfied customers, attracting more people to their service. This section is not completely reliable. Several hosting companies offer their clients to analyze their portfolio, instead of doing that one should contact webmasters who are taking the service of concern host and register their opinions. One can take help of several sites for further information regarding best web hosting deals and suggestions.
About the Author: Searching for the bestweb hostingcompany? Find sales, deals and discounts from top web hosts asgodaddy and hostgator
The one who wants to enter in this web world and desires for a long time survival, then he/she should be familiar with each and every terminology used in this field. If user considers all the important factors before choosing a hosting plan then only he/she will be able to have a successful future in this world .User should not choose any of the plan, rather he/she should opt the best and most suitable one and this can only be made possible by fetching more and more informations and also by studying properly all the requirements. New comers should start from the basics .They should learn the meaning of each and every term used and also in addition those factors that can affect his/her selection.
Web Host
Web host refers to a computer connected to the internet. Web host can also be termed as ‘web server’. The computer that is playing the role of the web server needs to be more powerful than normal PCs and the function of this web server is to serve up websites. The website content of the user will remain will on this computer, so as the people who are surfing on the internet can get a way to access his/her website.
There can be three main categories in which the web host can be classified based on the economic factor and common features:
1. Free Hosts:
The users who are not professional but are making website only as a hobby then for them free hosting can be a good option. In free hosting space, bandwidth and other features provided are very limited. With free web hosting one can not only make his/her website successful but is also suitable for personal websites or for temporary usage. Generally free hosting enforces pop-up, text or banner ads. Reliability, best performance and customer support lacks in case of free hosting as well. When a user registers for a free host then the word free host gets added with the user’s domain name that gives an adverse effect in the eye of the visitors.
2. Shared Hosts:
The next type of the web hosting to be discussed is shared hosting. This hosting service is used by many of the web sites .This type of hosting service is Suitable for personal, small and medium businesses. This service can be used by paying $1 to $25 per month. The features provided by this service vary from very limited space/bandwidth to semi-dedicated servers. The users host their website by this type of hosting service and it has its own top level domain facility. No doubt that shared web hosting is quite better than free hosting but still it does not provide 100% satisfactory services. In case of shared hosting one server is shared by the number of websites so its performance and availability gets affected. More websites usually means less performance. If less number of websites are hosted by one server then it will be more expensive, but in this case there are more chances of reliability. There are many companies allowing customers to host multiple websites with different domains under a single account.
3. Dedicated Hosts:
The next type of hosting is dedicated hosting. This type of hosting is most reliable hosting. In this type of hosting a full server is dedicated to a single customer. Generally this type of hosting is used by large businesses, professionals and very active websites dealing with thousands of visitors daily. The customers having dedicated hosting can have their total control over the server as well as able to create as many websites as they like. Customers can run their own hosting company on a rented dedicated server. Payment module is mentioned according to specifications and services provided with the server, which varies from $100 up to about $800 dollars per month.
4. Collocated Hosts:
Now the other type of hosting service to be discussed is collocated hosting. This service is very much similar to dedicated hosting. The difference between collocated hosting and dedicated hosting is that in collocated hosting the customer owns the server hardware instead of renting it. In this service the server will be placed in provider’s data center. This service is more expensive than dedicated hosting.
5. Reseller Hosts:
In reseller hosting the providers offers web server storage to their customers, and resells the web server storage to them. Generally providers offer resellers a discount price.
6. Other Hosts:
Including the above type of hosts there are also many other hosts such as email hosts, media hosts, data hosts, etc but these hosts will not be discussed in this article.
Domain Name
Domain name is the name which shows the place where one’s website is located. The actual address of the website is a set of numbers. Each and every web server has its own unique address. Domain name indicates the real addresses of every websites. One can easily remember the domain name of any of the website. Remembering domain name is easier than recalling the IP addresses.
Space / Storage
Space is one of the services provided by the web host. It plays a very important role in the website development. It happens many times that the customer requires more space but the host fails to provide it, so customer should be very careful while choosing the web host. Storage is the amount of web server’s disk space available for customer’s website files, images and databases. Space can be according to the requirement; it can be as small as 5MB in some free hosts and as big as 300GB for some dedicated servers. Earlier prices of the space were very high but prices reduced significantly during the last few years. The hosting plans offering 3GB of space for less than $10 a month can be easily available.
Bandwidth
Bandwidth can be defined as the amount of data transferred from web server to clients’ internet browsers. When ever a person outlook a page the data is transmitted from the server to that person’ PC. If any one is having audio, video and images in his/her website then the bandwidth consumed is more in comparison of the website having only text contents. The bandwidth available in free hosting can be as low as 100MB per month where as in some dedicated servers the bandwidth available is as high as 2000GB a month. The customers who don’t want to pay more for bandwidth can easily find hosting plans offering 75GB of monthly data transfer for less than $10.
Server Type
Generally server means the operating system than runs the web server. Some common types are Windows, Linux and UNIX. Server type refers the server side scripting and database types. The difference between Windows server and Linux/UNIX is that Windows runs ASP and ASP.NET with Access or SQL Server databases where as Linux/UNIX servers usually runs CGI, PHP or JSP with MySQL or Oracle databases. The other difference is that Windows servers are more expensive than Linux/UNIX servers.
Databases
As server type is discussed earlier also, we are able to know that there are different types of databases available. The mostly used is MySQL as it is open source GPL (free) software and can serve a lot of online applications’ requirements such as forums, content management, mailing lists, etc. MySQL, rather its features are limited. MySQL is sufficient for small concern but it is not powerful for the complicated large business sites. Large business requires more powerful databases such as Oracle or SQL Server.
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Server Side Scripting
Usually the new comers prefer to use PHP as server side scripting. The reason behind this is that there are hundreds of open source (GPL) PHP scripts that are able to fulfill the webmaster’s requirements. However PHP also has some limitations in features required by advanced websites same as in the case of MySQL, due to this limitation some professional web developers prefer to use ASP.NET or JSP. Some other developers still prefer to use Cold Fusion, CGI, ASP or PERL.
Email
Now the next very important aspect to be talked about is Email. At present no one can move further in this computer world with having his/her Email account. The one who is planning to do any kind of activity through computer such as to run a business or to provide any kind of service, then the first thing he/she need to do is to open an Email account. There are many hosting plans that include the feature of having some email accounts with customer’s domain. The availability of number and size of email accounts totally depends on the hosting plan one opted. Generally this feature is not included in free hosting. Small plans provide only about 10 accounts where as big plans do not have the limited number. Usually those email accounts are web based and accessible through POP3 clients as well.
File Transfer Protocol (FTP)
The other service is FTP. File Transfer Protocol is a usual way of transferring files across the Internet. Most of the webmasters used to upload and download their websites contents through FTP. The process of uploading or downloading is performed by using FTP client software. Webmasters require FTP username and password so as to access their web server. There are any hosts who use to provide more than one FTP account to their customers as per their requirement. Rather FTP is unspecified; it is not advisable as per the security reasons.
Control Panel
Control panel is the service available by many of the web hosting companies to their customers. It is a web based application that helps in managing websites. Some important functions performed by the control panel are that it used to manage email accounts, providing statistics, managing FTP accounts, managing domains and sub-domains and managing databases. The control panel application that is mostly used by the user is cPanel. There are many companies who use to develop their own control panel application.
Uptime
Now after having all the services, the thing of concern which remains is how the user keeps his/her website uptime most of the time. If anyone is having a website with excellent features but it remains down most of the time it will be of no use, as when ever the visitors visit his/her website and found it down then later on they will think twice before visiting it. In result he/she will suffer the loss of visitors. Uptime is very important feature of web hosts and that is usually measured in percentage. If a server remains down near about 30 minutes a day will have an uptime percentage of about 99.98%, which is acceptable for most small to medium business websites. If any of the business website is not having at least this percentage of uptime then that website is not suitable for a business website. Mission critical sites cannot tolerate frequent outages, thus they may use web monitoring services to notify web administrators immediately when an outage happens.
Price
Finally the factor left is price. In this option also there is a great variability found like for example customer is having option to choose between the prices ranging from 0 to $1000 per month. For most personal, small and medium websites the total amount of cost involved is just $15 per month. Thus its not at all advisable for business website owners to select very cheap plans let say less than $5 because this price can lead to huge cost indirectly afterwards.
About the Author:
Searching for the bestweb hostingcompany? Find sales, deals and discounts from top web hosts asgodaddy and hostgator
Web Metrics: Proven Methods for Measuring Web Site Success There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.ulliJim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5)liExplains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experienceliCompanion Web site contains links to online tools, resources, and white papers/ulAcknowledgments.brbrAbout the Author.brbrThe Web Is Great: Get Over It, Get on With It.brbrMeasuring Measurement.brbrRaising the Flag, Convincing the Boss.brbrWeb Measurement Standards.brbrSawing Logs.brbrHow Good Are You at Making Noise?brbrHow Good Are You at Buying Noise?brbrMeasuring Web Site Performance: The Need for Speed.brbrCalculating the Caliber of Content.brbrWell-Marked Trails: Measuring Web Site Navigation.brbrCalculating Conversion.brbrMaximizing Customer Information: The Personalization Continuum.brbrMeasuring the Value of Online Customer Service.brbrField Studies.brbrMaking It Work by Bringing It All Together.brbrAppendix: How Interactive Ads Are Delivered and Measurement Implication.brbrIndex….A great book which actually manages to make a boring subject worth reading about… (IInternet News Bulletin/I, 18 September 2002)p…if the book had been published earlier, perhaps there would have been less fallout from the dot.com bubble bursting… (www. Suchmaschinen Optimierung (German), 17 September 2002)p…innovative…provides you with everything you need to know to measure your online business strategy… (www. Software Pro, 18 September 2002)p…a useful book…u@4áG®záÿ¾Ûˆ
Millions of people invest their time, their money, and their dreams into building a Web site each year. But many are still waiting for the traffic — and the income — they were sure would follow.PThe problem is: How will customers find one Web site in a World Wide Web crowded with over 100 million Web sites? Studies show that most Web surfers turn to the major search engines for help in locating products and services of interest. However, sites not listed in the top 10, 20, or 30 in the search results are left behind.PGetting consistently high rankings in the most important engines has remained a well-kept secret — until now! This book shows readers how to put the power of the search engines to work for their business — marketing their sites 24 hours a day, every day, at no cost, with such tricks as: BR– Simple word and code changes that will help the search engine spiders do their job and can push a home page to the top of the rankingsBR– Step-by-step directions for building extra doorways to sites that will boost trafficBR– How various aspects of Web site design help or hinder the quest for high rankings
101 Ways to Promote Your Web Site This comprehensive, hands-on, step-by-step guide is guaranteed to attract more potential consumers to any given website. With hundreds of proven tips, tools, and techniques, this freshly updated edition provides the latest Web 2.0 trends and techniques such as RSS, blogs, podcasting, and mobile marketing. Entrepreneurs, corporate marketing managers, small business owners, consultants, webmasters, individuals, new media professionals, and website designers will find this guidebook invaluable for developing online strategies. A personal password is also included for accessing the companion website, which provides up-to-the-minute internet marketing news and expanded information. From optimizing websites for search engines and incorporating dynamite public relations strategies to offline promotion and ensuring customer satisfaction, this handbook and website combined are unbeatable for helpful online promotional resources.
